EverLiving: The Irrigator Pot
Branding, app, & web design for a collaborative design project
The App
Developed with Figma, the Irrigator app allows users to run a database of plants with differing needs and water them on an automatic schedule accordingly. Created with busy, on-the-go users in mind, its interface strives to make the product easy to use and easily customizable.
The Product
My solution for the Irrigator’s packaging boiled down to the fact that it needed to stand out in an understated way. Whether on a shelf full of gardening supplies or on a shopping ad amidst other tech products, I wanted to lean into a high-contrast, minimalist design that catches eyes.
The Promotion
In collaboration with marketing specialists, the Irrigator pot was positioned toward digitally-literate millennials and older Gen Z plant owners who lead busy lives, struggle to keep their plants alive, and value sleek, modern designs for home goods. I made sure to keep this target market in mind when designing ads for socials and blog posts.
The Website
The Irrigator website was designed for demand generation purposes. It educates the site visitor on the product and then offers the option to purchase. The option to skip down to shopping serves as a call-to-action and makes the website easy to scan while encouraging conversions.
