La Vie Events
Branding, logo, photography, and website for La Vie, a wedding planning business for destination and traditional weddings.
The La Vie “ribbon heart” is a symbol of the brand’s commitment and rootedness in meaningful relationships and selfless intentionality.
Along with a website, I designed social media templates for La Vie, focusing on showcasing the brand’s high-quality, personalized packages and services.
With each deliverable, I worked to craft a distinct, recognizable brand that felt delicate and pure…
focused on the individual and their own love story.
Lessons Learned
This project allowed me to work closely with a client on their branding and set them up with the tools they needed to be a recognizable, professional brand. I learned to take time with my designs and work on refining down to simplicity before adding more elements. If I were to do this project again, I would keep in mind that sometimes less is more. It is much easier to build a brand around one specific simplified idea than a lot of intricate details.
