Retail Gift Bag Collection
Commercial Packaging Design | Lifestyle & Interior Trends
Commissioned to develop a collection of retail gift bag and wrap designs for a lifestyle and interior trends company whose products are presented to major retail buyers, including Target. I created 19 original designs across 6 distinct style rollouts, translating current lifestyle and interior trends into cohesive, commercially appealing packaging collections.
The collection was developed across six distinct style rollouts, each designed to appeal to a specific consumer and gifting occasion. I translated each creative direction into a cohesive visual collection while keeping the designs fresh, commercially relevant, and aligned with current lifestyle trends.
